In an October PYMNTS interview, Factor4 CEO Dan Battista said it’s important to streamline things like gift cards and loyalty rewards because this holiday shopping season is going to be the most virtual one ever.Īccording to a consumer survey by PYMNTS last month, g ift card momentum this holiday shopping season is being driven by bridge millennials and Gen-Xers. “While Qwikcilver has enabled Woohoo digital gift card store as a preferred destination for consumers, the presence on Google Pay will enhance consumer experience to digital gifting with a click of a button,” Sudarsan added. Kumar Sudarsan, president of gift, prepaid and stored value for Pine Labs, said the partnership is aimed at “easing the entire process” of buying and selling virtual gift cards. The collaboration between Google Pay and the Pine Labs company Qwikcilver gives users an expanded choice of digital gift card options, offering some 150 brands in 1,500 physical and online locations. End-to-end gift card platform Qwikcilver has launched its Woohoo virtual gift card store on the Google Pay Spot Platform to enable users in India to buy and send virtual gift cards in real time, the United News of India reported on Monday (Dec.

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